RAM
2021 Ram 1500 Classic
Comfort, convenience, and capability delivered in the 2021 Ram 1500 Classic. The traditional upright big-rig design commands its presence on the road. The outstanding versatility allows for a seamless transition from work to play.
2021 Ram 1500
The 2021 Ram offers the power of innovation like no other pickup in the light-duty segment. Ram has been excelling in staying at the forefront of technological advancements. The Ram 1500 does not disappoint, earning multiple awards.
2021 Ram 2500
Designed with the intention of delivering comfort, capability, and durability. The 2021 Ram 2500 Does not disappoint with its renowned abilities. The incredible power and torque deliver a towing capability of up to 20,000 lb (9,072 kg).
2021 Ram 3500
Refined amenities merge with exceptional capability, creating an exceptional work-horse. The 2021 Ram 3500 has Best-in-Class towing of up to 37,100 lb (16,828 kg) and Best-in-Class diesel torque of up to 1,075 lb-ft.
2021 Ram Chassis Cab
Best-in-Class capabilities, new features, and legendary engines, the 2021 Ram Chassis Cab is the work vehicle to get you through the week. Built with strength in mind, the rear frame was designed to carry weight. Bypass the gas station with Best-in-Class fuel tank capacity.
2021 Ram ProMaster City
The 2021 Promaster City leads its segment with Best-in-Class Horsepower and Torque, Best-in-Class Towing Capacity, and Best-in-Class Cargo Capacity. Affordable to purchase and affordable to maintain, the ProMaster is an asset to your business.
2021 Ram ProMaster
It is the commercial van to boost productivity. Never worry about running back to the shop with the 2021 ProMaster’s expansive interior space configurable to comply with your exact needs.
FCA Drive Forward Program
“Drive Forward” FCA Online Retail Experience
In addition to around-the-clock support and pricing incentives, beginning today, April 1, FCA is enhancing vehicle purchasing capability with the launch of a new Online Retail Experience (ORE). ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online and from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, they can conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options. Customers can explore the new Online Retail Experience via the Chrysler, Dodge, Jeep®, Ram Truck, FIAT and Alfa Romeo brand websites, where they can begin the purchase process, then connect with a local dealer to finalize the sale, saving time in the process. A call center agent is available to help consumers through the Online Retail Experience.
Once a vehicle is purchased, consumers can work with participating dealers to have their vehicles delivered directly to their homes.
“Drive Forward” Multimedia Campaign
In an effort to drive messaging to consumers regarding the “Drive Forward” initiative, the multimedia campaign will span across broadcast, CRM and each of the brands’ social and digital media channels. A 30-second and 15-second combined brand broadcast spot, in addition to 15-second individual social media spots, will run across the Chrysler, Dodge, Jeep and Ram Truck brand social media channels, featuring OneRepublic’s all-new track, “Better Days,” just released to address the current climate.
Additionally, FCA is folding “Chrysler Pacifica Family Pricing” and “Dodge Power Dollars” into the “Drive Forward” initiative.
FCA Expands Efforts to Support Coronavirus Relief
In March, FCA announced that the company is in the process of converting its first plant to produce 1 million face masks per month for donation to first responders and health care workers. More recently, the company expanded its support of coronavirus-relief efforts, focusing on two principal areas: providing 1 million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.
